AI Offers New Career Opportunities in Marketing
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AI & Work

AI Offers New Career Opportunities in Marketing

27 October 2026 / Brief

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This summary highlights key insights from our roundtable for Members of the Marketing & Communications Center, How Is AI Reshaping Marketing Teams? The discussion focused on AI adoption and its barriers, changes to marketing team structures and responsibilities, and how marketing leaders are rethinking talent development and recruitment.

This summary highlights key insights from our roundtable for Members of the Marketing & Communications Center, How Is AI Reshaping Marketing Teams? The discussion focused on AI adoption and its barriers, changes to marketing team structures and responsibilities, and how marketing leaders are rethinking talent development and recruitment.

Trusted Insights for What’s Ahead®

  • Some stigma around AI use and other cultural barriers remain. Marketing leaders need to address employees' fears of replacement by AI, concerns that using AI may be perceived as not doing one’s job, uncertainty about where to begin using AI, and ethical and environmental concerns. Clear expectations for AI use, practical training, and demonstrating AI's value can help overcome these barriers.
  • AI adoption by marketing teams varies considerably. While some teams are still exploring AI applications, others are deploying AI agents and rethinking workflows. Marketing leaders should move beyond isolated AI-driven efficiency gains toward identifying opportunities to fundamentally improve how marketing work gets done.
  • Marketing teams are evolving in multiple ways. Changes include greater demand for AI, digital, and data expertise on teams; bro

Author

Denise Dahlhoff, Ph.D.

Denise Dahlhoff, PhD

Head of Research, Marketing & Communications Center, US

Read BioDenise Dahlhoff

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