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04 March 2026 / Article
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Copy LinkCMO+CCO Meter, February 2026: Communications’ Resources Disruption is hard to predict but important to plan for, and this has become a skill of the modern communications team, a skill that was put to the test in 2025. CCOs and their teams managed that turbulence and emerge in 2026 in a more positive mindset. Having the right resources is critical to nurturing a positive reputation with all stakeholder groups and for contributing to strategic growth.
Optimism returns. In June 2025, having worked through the first three months of Navigating Washington, CCOs were still concerned about what lay ahead. Uncertainty has become the norm for the C-Suite, but a belief that CCOs have the right tools and the right budgets to meet what lies ahead in 2026 has bounced back.
As AI creates more complexity for communications, worries about team preparedness rise. Communications leaders are anticipating the evolution of the channels (
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