Consumer Expectations of the FIFA World Cup’s Impact
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US Consumer Confidence

Consumer Expectations of the FIFA World Cup’s Impact

16 July 2026 / Report

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This report, based on a survey of 3,000 US consumers fielded in June 2026, explores what short- and long-term impacts consumers expected of the hosting of the FIFA World Cup in the United States.

This report, based on a survey of 3,000 US consumers fielded in June 2026, explores what short- and long-term impacts consumers expected of the hosting of the FIFA World Cup in the United States.

Author

Ivan Pollard

Ivan Pollard Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

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