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CB Bhattacharya on his new book, ‘Small Actions, Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value'
April 06 | Off the Shelf Podcast | Comments (0)
Craig Carroll, leader of The Conference Board's Communications Institute, sits down for an engaging talk with Professor CB Bhattacharya, H.J. Zoffer Chair in Sustainability and Ethics, about his new book, 'Small Actions Big Difference: Leveraging Corporate Sustainability to Drive Business and Societal Value'. Professor Bhattacharya outlines how employees can take charge, the pathway to sustainable ownership, lessons learned from the pandemic, and driving business value.
An Unexpected Competitive Advantage For Businesses? Tackling Data Privacy Practices Head On
March 29 | Denise Dahlhoff, PhD, Senior Researcher, Consumer Research, The Conference Board | Comments (0)
Changing some data practices, ahead of regulation, and giving consumers more control over how their personal information is shared will ultimately build long-term trust.
Dr. Jake Beniflah on his new book, The Big Shift: Redefining Marketing in a Multicultural America
March 16 | Off the Shelf Podcast | Comments (0)
Join The Conference Board Chief Marketing Officer Chiqui Cartagena as she sits down with Dr. Jake Beniflah, Marketing & Communications Senior Fellow at The Conference Board and Executive Director of the Center for Multicultural Science, to discuss his new book which proposes that, in order to thrive, organizations must place multicultural consumers front and center of mainstream marketing and right size the traditional cultural silo.
Erich Joachimstaller on his book, The Interaction Field
February 09 | Off the Shelf Podcast | Comments (0)
How are the most successful businesses creating value and igniting smart growth in a fast-paced, competitive market? Join JP Kuehlwein, Marketing Institute Leader at The Conference Board, as he speaks with Erich Joachimsthaler about his new book, The Interaction Field: The Revolutionary New Way to Create Shared Value for Businesses, Customers, and Society, which explains why future success is not only based on creating value for your own organization, but also by creating value for society.
The Conference Board Us Consumer Confidence Index Increase Slightly in January 2021
January 27 | Indications Podcast | Comments (0)
The just released Conference Board Consumer Confidence Index® improved moderately in January 2021 after decreasing in December. Join this podcast with Conference Board Chief Economist Dana Peterson and Lynn Franco, Senior Director of Economic Indicators to understand the story behind the numbers and what our experts foresee for the early months of 2021.
A New Way at Looking at Risk: From the Pandemic to Cybersecurity and Beyond
January 12 | ESG News and Views Podcast | Comments (0)
Bob Zukis will change the way you view the world we live in: it’s one comprising a set of complex systems, from finance and health care, to communications and the environment. Sometimes the failure of a single component can bring down an entire system. And sometimes, as with the COVID-19 pandemic, it can cascade into the failure of multiple systems.
Meet America’s Most Valuable Consumer: Her Name Is HENRY
December 16 | Pamela N. Danziger, Founder, Unity Marketing | Comments (0)
While the US is suffering the health and economic impact of the COVID-19 crisis, retailers’ silver lining is targeting the affluent segment through customer experience and value.
Sustainable Innovation – Features of a Successful Approach
December 16 | Let's Talk Sustainable Business Podcast | Comments (0)
In this episode, Scott Tew and Rasha Hasaneen from Trane Technologies, discuss their strategies for managing sustainable innovation. Starting with the setting of targets based on materiality analysis and scenario planning.
The Conference Board U.S. Consumer Confidence Index Declines Slightly in October 2020
November 02 | Indications Podcast | Comments (0)
The just released Conference Board Consumer Confidence Index® declined slightly in October, after increasing sharply in September. While consumers’ assessment of current conditions improved, expectations declined due to the short-term job outlook. Join this podcast with Conference Board Chief Economist Dana Peterson and Lynn Franco, Senior Director of Economic Indicators to understand the story behind the numbers and what our experts foresee for the final months of 2020.
Building Brand Value During a Crisis
October 15 | Timothy Powell, President, The Knowledge Agency | Comments (0)
The crises seem to come faster all the time. During the first two quarters of 2020, we went directly from a crisis about the global Covid-19 pandemic, to a crisis about the resulting sharp economic slowdown, to the Back Lives Matter protests following the death of George Floyd at the hands of the Minneapolis police.