Our roundtable discussion with Members of the Marketing and Communications Center on marketing investments highlighted CEO and CMO perspectives on drivers of growth and avenues for cutting costs as they navigate an uncertain economy and geopolitical instability. Some marketing executives’ focus will be more on retaining customers and investing in brand awareness over the next year. Trusted Insights for What’s Ahead® The roundtable was a discussion on the results of The Conference Board C-Suite Outlook 2024 survey, specifically on marketing investments. Some of these choices of investments and growth drivers may have been informed by the expectation of a recession in 2024. However, as it stands now, the Conference Board is no longer forecasting a recession in 2024, only a slowdown followed by a soft recovery in late 2024 into 2025. As predictions for the economy and the market shift, CMOs must stay agile to find opportunities that could significantly drive growth.
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Charts
Gather insights into how each region, industry, or position responded to the C-Suite Outlook 2025 survey with our interactive data tool.
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Gather insights into how each region, industry, or position responded to the C-Suite Outlook 2024 survey with our interactive data tool.
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PowerPoint deck of figures from C-Suite Outlook 2023
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Passing increases downstream, cutting costs, and absorbing price increases into profit margins are the chief ways to manage rising input costs. Few see changing
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This dataset shows the select region, country, mature vs. emerging and developing economies, industry, and revenues breakdown.
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