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18 October 2024 / Report
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Copy LinkDigital capabilities have facilitated the mission of the chief marketing officer (CMO) to drive growth through better customer insights, targeting, and measurement tools showing marketing’s impact in dollars and cents—but they also demand much more of CMOs in terms of daily execution and skills.
This article describes the CMO’s multidisciplinary, strategy-plus-execution job and its challenges based on insights from interviews with CMOs, CEOs, and executive recruiters; a CMO roundtable and survey; and third-party sources.
This article is part of a series of insight articles on the CMO role.
Head of Research, Marketing & Communications Cente…
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