CCOs’ Evolution: From Reactive Service Desk to Strategic Business Advisors
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CEO Expectations of the CCO

CCOs’ Evolution: From Reactive Service Desk to Strategic Business Advisors

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CEOs are increasingly relying on their chief communications officers (CCOs) to safeguard corporate reputation and help seize business opportunities, given their key role in dealing with issues; challenges; and outspoken constituencies such as employees, customers, and activist investors. This trend has been especially pronounced since the COVID-19 pandemic and subsequent crises.

This article describes how the CCO role has evolved in terms of responsibilities and focus based on insights from interviews with CCOs, CEOs, and executive recruiters; a roundtable and survey with CCOs; and third-party sources.

This article is part of a series of insight articles on the CCO role.

CEOs are increasingly relying on their chief communications officers (CCOs) to safeguard corporate reputation and help seize business opportunities, given their key role in dealing with issues; challenges; and outspoken constituencies such as employees, customers, and activist investors. This trend has been especially pronounced since the COVID-19 pandemic and subsequent crises.

This article describes how the CCO role has evolved in terms of responsibilities and focus based on insights from interviews with CCOs, CEOs, and executive recruiters; a roundtable and survey with CCOs; and third-party sources.

This article is part of a series of insight articles on the CCO role.

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