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18 October 2024 / Article
The expanded role of chief marketing officers (CMOs) has led to more specialized titles in marketing and adjacent areas focused on customers, digital technologies, and growth—with some companies employing multiple specialized marketing executives.
This article explores trends and perspectives regarding titles for the head of marketing and adjacent functions based on insights from interviews with CMOs, CEOs, and executive recruiters; a CMO roundtable and survey; and third-party sources.
This article is part of a series of insight articles on the CMO role.
The expanded role of chief marketing officers (CMOs) has led to more specialized titles in marketing and adjacent areas focused on customers, digital technologies, and growth—with some companies employing multiple specialized marketing executives.
This article explores trends and perspectives regarding titles for the head of marketing and adjacent functions based on insights from interviews with CMOs, CEOs, and executive recruiters; a CMO roundtable and survey; and third-party sources.
This article is part of a series of insight articles on the CMO role.
Director, Marketing & Communications Research
The Conference Board
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