Marketing & Comms Leaders Rate Their Financial Acumen: Overconfident or Spot On?
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CEO Expectations of the CMO & CCO

Marketing & Comms Leaders Rate Their Financial Acumen: Overconfident or Spot On?

23 July 2025 / Report

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CEO Insight Minute: Do CFOs Agree CMOs and CCOs Sh …

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CEO Insight Minute: Do CFOs Agree CMOs and CCOs Show Strong Financial Acumen?

Marketing and communications leaders generally believe they have a handle on the elements that drive their companies’ profitability and share price.

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This report, based on results of the June 2025 CMO+CCO Meter, examines why marketing and communications leaders’ confidence in their own understanding of key elements of corporate finance does not translate into mastery of the budgeting process or deep partnership with finance leaders, and it offers tips from a July roundtable on how to elevate financial acumen.

Author

Jennifer Mathissen

Jennifer Mathissen

Former Senior Director, M&C

Read BioJennifer Mathissen

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