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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
This report, based on results of the June 2025 CMO+CCO Meter, examines why marketing and communications leaders’ confidence in their own understanding of key elements of corporate finance does not translate into mastery of the budgeting process or deep partnership with finance leaders, and it offers tips from a July roundtable on how to elevate financial acumen.
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Video
Marketing and communications leaders generally believe they have a handle on the elements that drive their companies’ profitability and share price.
Communications Leaders Stay Very Positive
July 21, 2025
Communicators’ Concerns Over Resources Are Rising
July 21, 2025
Communications Teams Stay On Point
July 21, 2025
Marketing’s Teams and Tools Provide What It Takes to Win
July 18, 2025
Marketing Continues to Make Its Mark on the Business
July 18, 2025
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