Marketing & Comms Leaders Rate Their Financial Acumen: Overconfident or Spot On?
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "ACCEPT", you acknowledge our privacy policy and consent to the use of cookies. 
Our Privacy Policy has been updated! Detailed information on the use of cookies on this site is provided in our cookie policy and our privacy policy. 
TCB Tourch
Loading...
  •  
    • NORTH AMERICA
    • EUROPE
    • ASIA

  • 2

    Close
    • Insights
        • Insights
        • Explore by Center
          • Explore by Center

          • CED
            Committee for Economic Development

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications
        • Explore by Content Type
          • Explore by Content Type

          • Reports

          • Upcoming Webcasts

          • On Demand Webcasts

          • Podcasts

          • Charts & Infographics

          • Explore All Research

          • Economic Indicators
        • Trending Topics
          • Trending Topics

          • Artificial Intelligence (AI)

          • Navigating Washington

          • Geopolitics

          • US Economic Forecast

          • Sustainability

          • Future of Work

          • Explore All Trending Topics

    • Events
        • Events
        • Upcoming Events
          • Upcoming Events

          • 26th Annual Employee Health Care Conference – San Diego

          • Corporate Citizenship Awards Dinner

          • 2026 Corporate Citizenship Summit

          • 2026 M&A Summit - New York

          • Organizational Transformation: Where Change Meets the Human Experience

          • CHRO Summit: Turning Uncertainty into Growth

          • Explore all Upcoming Events

          • Sponsor a Program

        • Member-Exclusive Programs
          • Member-Exclusive Programs

          • Center Briefings

          • Expert Briefings

          • Experts Live

          • Roundtables

          • Working Groups

          • View all Upcoming Events, Programs, and Webcasts

    • Data
        • Data

        • All Data

        • Consumer Confidence Index®

        • Data Central

        • TCB Benchmarking

        • Recession & Growth Trackers

        • Global Economic Outlook

        • Leading Economic Indicators

        • Help Wanted OnLine

        • Labor Markets

        • Measure of CEO Confidence

        • CMO+CCO Meter Dashboard

    • Centers
        • Centers
        • Our Centers
          • Our Centers

          • Committee for Economic Development

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications
    • Councils
        • Councils
        • Find a Council
          • Find a Council

          • Economy, Strategy & Finance

          • Governance & Sustainability

          • Human Capital

          • Marketing & Communications
        • Council Membership
          • Council Membership

          • What is a Council?

          • Benefits of Council Membership

          • Apply to a Council

    • Membership
        • Membership
        • Why Become a Member?
          • Why Become a Member?

          • Benefits of Membership

          • Check if Your Organization is a Member

          • Speak to a Membership Associate
        • Types of Membership
          • Types of Membership

          • C-Suite

          • Leadership

          • Council

          • Higher Education

          • Insights

        • Already a Member?
          • Already a Member?

          • Sign In to myTCB®

          • Executive Communities

          • Member-Exclusive Programs

          • Refer a Leader - Earn a Reward

    • About Us
        • About Us
        • Who We Are
          • Who We Are

          • About Us

          • In the News

          • Press Releases

          • Our History

          • Support Our Work

          • Locations

          • Contact Us

        • Our Community
          • Our Community

          • Our Leadership

          • Our Experts

          • Trustees

          • Voting Members

          • Global Counsellors

          • Careers

          • This Week @ TCB

          • Continuing Education Credits (CEUs)

    • Careers
    • This Week @ TCB
    • Sign In to myTCB®
      • NORTH AMERICA
      • EUROPE
      • ASIA
    • Insights
      • Insights
      • Explore by Center
        • Explore by Center

        • CED
          Committee for Economic Development

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

      • Explore by Content Type
        • Explore by Content Type

        • Reports

        • Upcoming Webcasts

        • On Demand Webcasts

        • Podcasts

        • Charts & Infographics

        • Explore All Research

        • Economic Indicators
      • Trending Topics
        • Trending Topics

        • Artificial Intelligence (AI)

        • Navigating Washington

        • Geopolitics

        • US Economic Forecast

        • Sustainability

        • Future of Work

        • Explore All Trending Topics

    • Events
      • Events
      • Upcoming Events
        • Upcoming Events

        • 26th Annual Employee Health Care Conference – San Diego

        • Corporate Citizenship Awards Dinner

        • 2026 Corporate Citizenship Summit

        • 2026 M&A Summit - New York

        • Organizational Transformation: Where Change Meets the Human Experience

        • CHRO Summit: Turning Uncertainty into Growth

        • Explore all Upcoming Events

        • Sponsor a Program

      • Member-Exclusive Programs
        • Member-Exclusive Programs

        • Center Briefings

        • Expert Briefings

        • Experts Live

        • Roundtables

        • Working Groups

        • View all Upcoming Events, Programs, and Webcasts

    • Data
      • Data

      • All Data

      • Consumer Confidence Index®

      • Data Central

      • TCB Benchmarking

      • Recession & Growth Trackers

      • Global Economic Outlook

      • Leading Economic Indicators

      • Help Wanted OnLine

      • Labor Markets

      • Measure of CEO Confidence

      • CMO+CCO Meter Dashboard
    • Centers
      • Centers
      • Our Centers
        • Our Centers

        • Committee for Economic Development

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications

    • Councils
      • Councils
      • Find a Council
        • Find a Council

        • Economy, Strategy & Finance

        • Governance & Sustainability

        • Human Capital

        • Marketing & Communications
      • Council Membership
        • Council Membership

        • Benefits of Council Membership

        • Apply to a Council

    • Membership
      • Membership
      • Why Become a Member?
        • Why Become a Member?

        • Benefits of Membership

        • Check if Your Organization is a Member

        • Speak to a Membership Associate

      • Types of Membership
        • Types of Membership

        • C-Suite

        • Leadership

        • Council

        • Higher Education

        • Insights

      • Already a Member?
        • Already a Member?

        • Sign In to myTCB®

        • Executive Communities

        • Member-Exclusive Programs

        • Refer a Leader - Earn a Reward

    • About Us
      • About Us
      • Who We Are
        • Who We Are

        • About Us

        • In the News

        • Press Releases

        • This Week @ TCB

        • Our History

        • Support Our Work

        • Locations

        • Contact Us

      • Our Community
        • Our Community

        • Our Leadership

        • Our Experts

        • Trustees

        • Voting Members

        • Global Counsellors

        • Careers

        • This Week @ TCB

        • Continuing Education Credits (CEUs)

    • Careers
    • Sign In to myTCB®
    • Download TCB Insights App
  • Insights
    Insights

    Our research and analysis have helped the world's leading companies navigate challenges and seize opportunities for over 100 years.

    Economic Indicators

    • Explore by Center
    • CED
      Committee for Economic Development
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    • Explore by Content Type
    • Reports
    • Upcoming Webcasts
    • On Demand Webcasts
    • Podcasts
    • Charts & Infographics
    • Trending Topics
    • Artificial Intelligence (AI)
    • Navigating Washington
    • Geopolitics
    • US Economic Forecast
    • Sustainability
    • Future of Work
    • Explore All Trending Topics
  • Events
    Events

    Our in-person and virtual events offer unmatched opportunities for professional development, featuring top experts and practitioners.

    View all Upcoming Events, Programs, and Webcasts

    Sponsor a Program

    • Upcoming Events

      • 26th Annual Employee Health Care Conference – San Diego

      April 15 - 17, 2026

      Corporate Citizenship Awards Dinner

      April 22, 2026

      2026 Corporate Citizenship Summit

      April 23 - 24, 2026

    •  

      • 2026 M&A Summit - New York

      May 06, 2026

      Organizational Transformation: Where Change Meets the Human Experience

      May 14 - 15, 2026

      CHRO Summit: Turning Uncertainty into Growth

      June 03, 2026

    • Member-Exclusive Programs
    • Center Briefings
    • Expert Briefings
    • Experts Live
    • Roundtables
    • Working Groups
    • Explore by Type
    • Events
    • Webcasts
    • Podcasts
    • Member-Exclusive Programs
    • Center Briefings
    • Expert Briefings
    • Experts Live
    • Roundtables
    • Working Groups
  • Data
    Corporate Disclosure Data

    TCB Benchmarking

    Real-time data visualizations to benchmark your governance, compensation, environmental, human capital management (HCM) and social practices against US public companies.

    Economic Data

    All Data

    Consumer Confidence Index®

    Data Central

    One-stop, member-exclusive portal for the entire suite of indicators

    Labor Markets

    Measure of CEO Confidence

     

    Recession & Growth Trackers

    Current & future state of 16 economies

    Global Economic Outlook

    Growth outlooks for 77 economies

    Leading Economic Indicators

    State of the business cycle for 12 global economies across Asia and Europe

    Help Wanted OnLine

    Status of the US job market

    Other Featured Data

    CMO+CCO Meter Dashboard

  • Centers
    Centers

    Centers offer access to world-class experts, research, events, and senior executive communities.

    Our Centers
    • Committee for Economic Development
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
  • Councils
    Councils

    Councils are invitation-only, peer-led communities of senior executives that come together to exchange knowledge, accelerate career development, and advance their function.

    Find a Council
    • Economy, Strategy & Finance
    • Governance & Sustainability
    • Human Capital
    • Marketing & Communications
    Council Membership
    • Benefits of Council Membership
    • Apply to a Council
  • Membership
    Membership

    Membership in The Conference Board arms top executives and their teams with an arsenal of knowledge, networks, and expertise that's unmatched in scope and depth.

    • Why Become a Member?
    • Benefits of Membership
    • Check if Your Organization is a Member
    • Speak to a Membership Associate
    • Types of Membership
    • C-Suite
    • Leadership
    • Council
    • Higher Education
    • Insights
    • Already a Member?
    • Sign in to myTCB®
    • Executive Communities
    • Member-Exclusive Programs
    • Refer a Leader - Earn a Reward
  • About Us
    About Us

    The Conference Board is the global, nonprofit think tank and business membership organization that delivers Trusted Insights for What's Ahead®. For over 100 years, our cutting-edge research, data, events and executive networks have helped the world's leading companies understand the present and shape the future.

    • Who We Are
    • About Us
    • In the News
    • Press Releases
    • Our History
    • Support Our Work
    • Locations
    • Contact Us
    • Our Community
    • Our Leadership
    • Our Experts
    • Trustees
    • Voting Members
    • Careers
    • This Week @ TCB
    • Continuing Education Credits (CEUs)
Check if You're a Member
Create Account
Forgot Your Password?

Members of The Conference Board get exclusive access to the full range of products and services that deliver Trusted Insights for What's Ahead ® including webcasts, publications, data and analysis, plus discounts to conferences and events.

CEO Expectations of the CMO & CCO

Marketing & Comms Leaders Rate Their Financial Acumen: Overconfident or Spot On?

23 July 2025 / Report

Download Report
  • Email
  • Linkedin
  • Facebook
  • X
  • Copy Link
listenPlayBtnImage

CEO Insight Minute: Do CFOs Agree CMOs and CCOs Sh …

Video

CEO Insight Minute: Do CFOs Agree CMOs and CCOs Show Strong Financial Acumen?

Marketing and communications leaders generally believe they have a handle on the elements that drive their companies’ profitability and share price.

learn more

This report, based on results of the June 2025 CMO+CCO Meter, examines why marketing and communications leaders’ confidence in their own understanding of key elements of corporate finance does not translate into mastery of the budgeting process or deep partnership with finance leaders, and it offers tips from a July roundtable on how to elevate financial acumen.

Author

Jennifer Mathissen

Jennifer Mathissen

Former Senior Director, M&C

Read BioJennifer Mathissen

This publication is available to you, but you need to sign in to myTCB® or create an account to access it.

Sign In

Forgot your password

Create An Account

 

Keep my computer signed in

Forgot your password

Create An Account

myTCB® Members get exclusive access to webcasts, publications, data and analysis, plus discounts to events.

Great News!

You already have an account with The Conference Board.

Please try to login in with your email or click here if you have forgotten your password.

Create An Account



 

By Clicking 'Create Account', You Agree To Our Terms Of Use

Create Account

More From This Series

Report

Important Human Skills in the Age of AI

March 19, 2026

Brief

What Are Top Channels for Building Reputation in the AI Era?

March 19, 2026

Brief

How AI May Change Marketing and Communications Teams

March 19, 2026

Article

Communicators’ Workloads Continue to Increase

March 04, 2026

Article

Communicators Are Getting Ready for What’s Ahead

March 04, 2026

Article

CEOs Want CCOs to Shape and Then Share Corporate Strategy

March 04, 2026

View Less View More

Publications

Insights from the Corporate Communications & Brand Summit 2026

Insights from the Corporate Communications & Brand Summit 2026

March 11, 2026 | Brief

CMOs’ 2026 Growth Plans: Advancing the C-Suite Agenda

CMOs’ 2026 Growth Plans: Advancing the C-Suite Agenda

January 29, 2026 | Report

The Growth Triangle: How CFO–CSO–CMO Partnerships Boost the Business

The Growth Triangle: How CFO–CSO–CMO Partnerships Boost the Business

September 26, 2025 | Quick Take

Marketing & Comms Leaders Rate Their Financial Acumen: Overconfident or Spot On?

Marketing & Comms Leaders Rate Their Financial Acumen: Overconfident or Spot On?

July 23, 2025 | Report

Increased Strategic Focus: More Impact, Less Stress for CMOs and CCOs?

Increased Strategic Focus: More Impact, Less Stress for CMOs and CCOs?

April 24, 2025 | Report

Employers Are Seen as an Anchor of Stability and Trust in Uncertain Times

Employers Are Seen as an Anchor of Stability and Trust in Uncertain Times

March 13, 2025 | Article

View Less View More

On Demand Webcasts, Podcasts and Videos

What Do CEOs Want from Their CMOs and CCOs Right Now—and How Can You Deliver?

February 18, 2026

C-Suite Perspectives

CEOs Want Growth. What Can CMOs Do Differently?

November 04, 2024

Press Releases / In the News

PRESS RELEASE

Survey: CMOs and CCOs Seeing Improved Budgets—and Tougher Workloads—in 2026…

March 26, 2026

IN THE NEWS

Denise Dahlhoff on the changing role of the CMO

May 05, 2025

  • Tags
  • CEO Expectations of the CMO & CCO
  • Communications
  • Marketing
EVENT PORTAL

Forgot Password | Resend account confirmation

Conference Board Sample Web Chat
chatbot-Icon
TCB Logo
chatbot-Icon
C-Suite Insights - Stay updated on the biggest issues facing business executives.
WHO WE ARE
  • About Us
  • Our History
  • Our Experts
  • Our Leadership
  • In the News
  • Press Releases
  • Locations
EXPLORE
  • Membership
  • Centers
  • Councils
  • Reports
  • Events
 
  • Webcasts
  • Podcasts
  • Data
  • This Week @ TCB
CONTACT US
  • North America
    +1 212 759 0900
    customer.service@tcb.org
  • EMEA
    +32 2 675 5405
    brussels@tcb.org
  • Asia
    Hong Kong | +852 2804 1000
    Singapore | +65 8298 3403
    service.ap@tcb.org
CAREERS
  • See Open Positions
Terms Of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2026 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.
Terms of Use | Privacy Policy | Event Code of Conduct | Trademarks
© 2026 The Conference Board Inc. All rights reserved. The Conference Board and torch logo are registered trademarks of The Conference Board.
The use of all data from The Conference Board data and materials is subject to the Terms of Use. Reprint requests are reviewed individually and may be subject to additional fees.The Conference Board reserves the right to deny any request.

Thank you for signing up. You will now receive CEO Insights for What's Ahead every Wednesday morning. You can unsubscribe at any time or manage your preferences to receive more content from The Conference Board.

Important: Your Membership subscription payment is past due. We have not yet received your Membership payment. Please click the button below to pay your invoice.

Pay Invoice

Announcing The Conference Board AI Virtual Conference Series

Explore the Impact of AI on Your Business

Members receive complimentary registration - Learn more >>