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29 October 2024 / Article
Today's chief communications officers (CCOs) need to know how to leverage digital tools including artificial intelligence (AI); at the same time, they need human intelligence to make sense of data on complex issues, business expertise to advise the C-Suite, and interpersonal skills to work effectively in their organization.
This article highlights what skills are increasingly important for CCOs in their eyes and the eyes of CEOs based on insights from interviews with CCOs, CEOs, and executive recruiters; a roundtable and survey with CCOs; and third-party sources.
This article is part of a series of insight articles on the CCO role.
Today's chief communications officers (CCOs) need to know how to leverage digital tools including artificial intelligence (AI); at the same time, they need human intelligence to make sense of data on complex issues, business expertise to advise the C-Suite, and interpersonal skills to work effectively in their organization.
This article highlights what skills are increasingly important for CCOs in their eyes and the eyes of CEOs based on insights from interviews with CCOs, CEOs, and executive recruiters; a roundtable and survey with CCOs; and third-party sources.
This article is part of a series of insight articles on the CCO role.
Director, Marketing & Communications Research
The Conference Board
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