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29 October 2024 / Report
As the chief communications officer’s (CCO’s) work has become more strategic in an environment of many issues that companies have to navigate and vocal constituencies, CCOs and CEOs have been figuring out how to optimize collaboration and amplify communications’ business impact.
This article highlights how CEOs and CCOs can make their collaboration as effective as possible for the business based on insights from interviews with CCOs, CEOs, and executive recruiters; a roundtable and survey with CCOs; and third-party sources.
This article is part of a series of insight articles on the CCO role.
As the chief communications officer’s (CCO’s) work has become more strategic in an environment of many issues that companies have to navigate and vocal constituencies, CCOs and CEOs have been figuring out how to optimize collaboration and amplify communications’ business impact.
This article highlights how CEOs and CCOs can make their collaboration as effective as possible for the business based on insights from interviews with CCOs, CEOs, and executive recruiters; a roundtable and survey with CCOs; and third-party sources.
This article is part of a series of insight articles on the CCO role.
Director, Marketing & Communications Research
The Conference Board
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