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29 October 2024 / Report
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Copy LinkData-based insights on their team’s impact, constituencies, and the constantly changing business landscape are a particular asset for the chief communications officer (CCO) in their role as advisor to the CEO for strategic decisions and for telling the company’s story.
This article highlights the importance of insight for the CCO’s strategic role and where measurement in communications stands based on insights from interviews with CCOs, CEOs, and executive recruiters, a roundtable and survey with CCOs, and third-party sources.
This article is part of a series of insight articles on the CCO role.
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