Boosting Marketing-Sales Synergy with Integrated Data, Tech, and Metrics
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Boosting Marketing-Sales Synergy with Integrated Data, Tech, and Metrics

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This article summarizes insights from our Center Member-exclusive roundtable Blurring Boundaries: Where Does Marketing End and Sales Start? on the collaboration between marketing and sales teams, its issues, and potential solutions and offers a benchmarking tool.

This article summarizes insights from our Center Member-exclusive roundtable Blurring Boundaries: Where Does Marketing End and Sales Start? on the collaboration between marketing and sales teams, its issues, and potential solutions and offers a benchmarking tool.

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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