Is AI Delivering? The ROI on AI
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AI: The Next Transformation

Is AI Delivering? The ROI on AI

28 July 2025 / Report

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The June CMO+CCO Meter from The Conference Board investigates the evolving use of AI tools in the work of marketing and communications and the emerging challenges of quantifying its return on investment (ROI).

The June CMO+CCO Meter from The Conference Board investigates the evolving use of AI tools in the work of marketing and communications and the emerging challenges of quantifying its return on investment (ROI).

Authors

Ivan Pollard

Ivan Pollard Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

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Jennifer Mathissen

Jennifer Mathissen Jennifer Mathissen

Senior Director, M&C
The Conference Board

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