Marketing Has Positive Momentum and Satisfaction Remains Very High

Trusted Insights for What’s Ahead^®

• Workload is more manageable because of teams and tools. The upswing in satisfaction with the workload is not because there is less work being done. The correlation with improving resources drives efficiencies that lighten the load. The previous Meter suggested that the downturn in workload might be an early warning signal, but that proves not to be the case.
• Despite ongoing turbulence, satisfaction remains high. Marketing leaders are consistently very positive about their work, and despite the market volatility of the last six months, marketing continues to improve its impact on the business. Although recognition fell slightly, we expect it to rebound.

Figure 1: Trends

Workload becomes more manageable