How US Companies’ Reputations Have Fared Amidst Volatility

According to the just-released 2025 Axios Harris Poll 100, 37% of major US companies improved their reputations while almost 50% saw declines, compared to the prior year. What are the drivers behind this?  

Join us for a 45-minute webcast to hear Rob Jekielek, Managing Director at The Harris Poll, review the most notable trends from the annual corporate reputation ranking, including:  

  • How a precarious economic landscape has affected consumers’ brand perceptions,
  • Why value-prioritizing brands–or “inflation busters”–come out on top,
  • How communicating and maintaining quality and culture can bolster reputation,
  • How to leverage data from your social media channels to reach each generation,
  • What steps to take to stand out in both Google and AI platform searches.

Leave this session with an understanding of how you and your team can learn from reputation leaders. Now more than ever, marketing and communications teams must foster a strong brand-loyal base. 

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Rob Jekielek Denise Dahlhoff, PhD
How US Companies’ Reputations Have Fared Amidst Volatility
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MARKETING & COMMUNICATIONS WATCH

How US Companies’ Reputations Have Fared Amidst Volatility

JULY 30, 2025

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According to the just-released 2025 Axios Harris Poll 100, 37% of major US companies improved their reputations while almost 50% saw declines, compared to the prior year. What are the drivers behind this?  

Join us for a 45-minute webcast to hear Rob Jekielek, Managing Director at The Harris Poll, review the most notable trends from the annual corporate reputation ranking, including:  

  • How a precarious economic landscape has affected consumers’ brand perceptions,
  • Why value-prioritizing brands–or “inflation busters”–come out on top,
  • How communicating and maintaining quality and culture can bolster reputation,
  • How to leverage data from your social media channels to reach each generation,
  • What steps to take to stand out in both Google and AI platform searches.

Leave this session with an understanding of how you and your team can learn from reputation leaders. Now more than ever, marketing and communications teams must foster a strong brand-loyal base. 

Speakers

Rob Jekielek

Rob Jekielek

Managing Director
The Harris Poll

Read Bio

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD (Moderator)

Director, Marketing & Communic…
The Conference Board

Read Bio

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