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31 July 2025 / Essay
AI search is rapidly rewriting the playbook on how marketers should leverage the digital ecosystem to win and retain customers. Customers of all types are already adopting AI tools to do their research, and when AI agents arrive, they will take it one step further, making customers’ decisions and doing their shopping for them. In short, a foundational shift in how search is conducted is on the way.
AI search is rapidly rewriting the playbook on how marketers should leverage the digital ecosystem to win and retain customers. Customers of all types are already adopting AI tools to do their research, and when AI agents arrive, they will take it one step further, making customers’ decisions and doing their shopping for them. In short, a foundational shift in how search is conducted is on the way.
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