Marketing’s Teams and Tools Provide What It Takes to Win

Trusted Insights for What’s Ahead^®

• Teams continue to improve. Marketers’ feeling that they are well equipped with the team and talent at their disposal continues to show improvements. Hearing from our Members, one interpretation of the data is that marketers are becoming better trained to deploy their AI tools to greater effect.
• Budget satisfaction bounces back. The previous wave of the CMO+CCO Meter saw a sharp decline in CMOs believing they had a sufficient budget. Qualitatively, this was a function of the overwhelming uncertainty in economic policy—especially tariffs—affecting the ability of companies to effectively plan their selling, general & administrative (SG&A) line items. As a sliver of predictability begins to emerge, and as opportunity arises amid chaos, more marketers are ready to spend. Of course, there are always marketers who cannot secure what they be