Marketing’s Teams and Tools Provide What It Takes to Win
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CMO+CCO Meter

A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

CMO+CCO Meter, June 2025: Marketing’s Resources

Marketing can access a cornucopia of customer possibilities. There is always more that can get done, but it always comes with diminishing returns. Assessing the resource requirements, as well as deploying them most effectively, is one of the most critical aspects of a marketing leader’s jobs. Most CMOs feel they are getting the help they need to get this right.

Marketing’s Teams and Tools Provide What It Takes to Win

July 18, 2025

CMO+CCO Meter, June 2025: Marketing’s Resources

Marketing can access a cornucopia of customer possibilities. There is always more that can get done, but it always comes with diminishing returns. Assessing the resource requirements, as well as deploying them most effectively, is one of the most critical aspects of a marketing leader’s jobs. Most CMOs feel they are getting the help they need to get this right.

Trusted Insights for What’s Ahead®

  • Teams continue to improve. Marketers’ feeling that they are well equipped with the team and talent at their disposal continues to show improvements. Hearing from our Members, one interpretation of the data is that marketers are becoming better trained to deploy their AI tools to greater effect.
  • Budget satisfaction bounces back. The previous wave of the CMO+CCO Meter saw a sharp decline in CMOs believing they had a sufficient budget. Qualitatively, this was a function of the overwhelming uncertainty in economic policy—especially tariffs—affecting the ability of companies to effectively plan their selling, general & administrative (SG&A) line items. As a sliver of predictability begins to emerge, and as opportunity arises amid chaos, more marketers are ready to spend. Of course, there are always marketers who cannot secure what they be
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Author

Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader

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