The Growth Triangle: How CFO–CSO–CMO Partnerships Boost the Business
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CEO Expectations of the CMO & CCO

The Growth Triangle: How CFO–CSO–CMO Partnerships Boost the Business

26 September 2025 / Quick Take

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Finance, strategy, and marketing leaders bring unique powers—capital allocation, long-term vision, and customer insights. This essay outlines key takeaways from a recent roundtable between Members on how to strengthen partnerships to better business performance.

Finance, strategy, and marketing leaders bring unique powers—capital allocation, long-term vision, and customer insights. This essay outlines key takeaways from a recent roundtable between Members on how to strengthen partnerships to better business performance.

Authors

Ivan Pollard

Ivan Pollard Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

Read Bio

Dana M. Peterson

Dana M. Peterson Dana M. Peterson

Chief Economist and Leader, Economy, Strategy & Fi…
The Conference Board

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