CMOs’ 2026 Growth Plans: Advancing the C-Suite Agenda
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C-Suite Outlook

CMOs’ 2026 Growth Plans: Advancing the C-Suite Agenda

29 January 2026 / Report

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CEO Insight Minute: How Can Marketing Teams Delive…
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CEO Insight Minute: How Can Marketing Teams Deliver on Ambitious Growth Goals?

In 2026, C-Suites’ top marketing priorities are customer experience, revenue growth, and brand building—all supported by AI.

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This report highlights findings from the C-Suite Outlook 2026 on how chief marketing officers (CMOs) plan to grow the business and profits this year through corporate investments and marketing priorities—and how those plans align with the views of CEOs, chief financial officers (CFOs), and the C-Suite overall.

This report highlights findings from the C-Suite Outlook 2026 on how chief marketing officers (CMOs) plan to grow the business and profits this year through corporate investments and marketing priorities—and how those plans align with the views of CEOs, chief financial officers (CFOs), and the C-Suite overall.

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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