Marketing’s Marketing Issue: Explain in Your Colleagues’ Terms
Our Privacy Policy has been updated! The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you acknowledge our privacy policy and consent to the use of cookies. 

Marketing’s Marketing Issue: Explain in Your Colleagues’ Terms

/ Article

Around 71% of chief marketing officers (CMOs) operate in organizational setups that require coordination with other functions or business unit leaders, according to the March CMO+CCO Meter survey by The Conference Board, meaning that CMOs need to be well connected internally to work effectively.

This article highlights CMOs’ internal collaboration and the potential to further enhance it based on insights from interviews with CMOs, CEOs, and executive recruiters; a CMO roundtable and survey; and third-party sources.

This article is part of a series of insight articles on the CMO role.

Key Insights

Around 71% of chief marketing officers (CMOs) operate in organizational setups that require coordination with other functions or business unit leaders, according to the March CMO+CCO Meter survey by The Conference Board, meaning that CMOs need to be well connected internally to work effectively.

This article highlights CMOs’ internal collaboration and the potential to further enhance it based on insights from interviews with CMOs, CEOs, and executive recruiters; a CMO roundtable and survey; and third-party sources.

This article is part of a series of insight articles on the CMO role.

Key Insights

  • CMOs need to do internal marketing to help the organization understand the function’s work, capabilities, and benefits for the company.
  • Building relationships across the company’s departments and speaking the same language as collaborators are key to CMOs’ successful collaboration and impact.
  • CMOs should enhance their collaboration with other departments like HR and communications to build the corporate brand together for all stakeholders, thinking beyond customers.
This publication is only available to Members. Please sign in to your myTCBTM account to access it. To learn more about becoming a Member, click here. To check if your company is a Member, click here
 

Keep my computer signed in

 

By Clicking 'Create Account',
You Agree To Our Terms Of Use

Members of The Conference Board get exclusive access to Trusted Insights for What’s AheadTM through publications, Conferences and events, webcasts, podcasts, data & analysis, and Member Communities.

Author

hubCircleImage