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17 September 2024 / Quick Take
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Copy LinkCEOs expect very different things from the CMO and CCO. CEOs want their CMO to prioritize growth—demand generation, revenue, and customer experience and retention, along with brand building. In contrast, they want the CCO to focus on building reputation and trust, including with financial audiences but especially with employees, which involves culture and change management.
While the “what” of the CMO and CCO roles differs (the CMO is focused on growing the business; the CCO on crafting and telling the company’s story to its various stakeholders), in some ways, CMOs and CCOs have to operate similarly. Both have to:
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