Digital Transformation Center Publications

2017

  1. Opening Up to Outsiders: Case Studies from Lego, GE, L’Oréal, and Haier

    August 2017 | Case Studies

    Profiles of Lego, GE, L’Oréal, and Haier show how these companies have have driven digital transformation by opening up to outsiders.

  2. Culture and Digital Transformation: Case Studies from Travelex, L’Oréal, Haier, and GE

    August 2017 | Case Studies

    In these company profiles, Travelex, L’Oreal, Haier, and GE share how they have shifted their corporate cultures to embrace digital transformation. 

  3. Blurring External Boundaries: Case Studies from L’Oréal, Travelex, and Haier

    August 2017 | Case Studies

    Company profiles from L’Oréal, Travelex, and Haier show that digital transformation enables and often requires collaboration between organizations. If necessity is the mother of invention, then digital transformation is the necessity that drives companies that were once separate, self-reliant entities to reach out to other organizations and individuals.

  4. 22 Truths about Change and Transformation

    July 2017 | Conference KeyNotes

    Change today is rapid, overwhelming, and overwhelmingly digital. Leaders need to understand this and to change their strategies, capabilities, and attitudes accordingly.

  5. Driving Digital Transformation: Why Culture and Structure Matter

    June 2017 | Key Business Issues

    This report investigates what organizations need to look, feel, and act like if they are to be successful at digital transformation. What are the strategic capabilities companies need to develop? How can corporate culture support or hinder digital transformation? What kinds of organizational structure does digital transformation require?

  6. Socially Minded: Convincing the C-suite of Social Media's Benefits

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  7. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  8. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  9. Socially Minded: Can Social Media Help CEOs Be More Strategic? (CEO Overview)

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  10. Signposts of Innovation: A Review of Innovation Metrics

    May 2017 | Economics Program Working Paper Series

    This working paper gives an overview of approaches to innovation measurement and dives more deeply into the metrics which can help businesses to track, monitor, and assess innovation performance. The Signposts of Innovation framework includes technology, digitization, environmental and social sustainability, customer experience and branding, internal innovation networks, and external innovation ecosystems.