Digital Transformation Center Publications

2017

  1. Socially Minded: Convincing the C-suite of Social Media's Benefits

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  2. Socially Minded: Voice of the C-suite: Ram Krishnan, Chief Customer Officer, PepsiCo

    May 2017 | Case Studies

    In this Q&A, Ram Krishnan, chief customer officer of PepsiCo, weighs in on the role social media plays in communications and marketing at his company. 

  3. Socially Minded: Voice of the C-suite: Eric Dale, Chief Legal Officer, Nielsen

    May 2017 | Case Studies

    In this Q&A, Eric Dale, chief legal officer at Nielsen, talks about some of his company's social media risk mitigation strategies.

  4. Socially Minded: Can Social Media Help CEOs Be More Strategic? (CEO Overview)

    May 2017 | Key Business Issues

    Understand the range of benefits that social media can bring to companies across industries and why the C-suite should be on board.

  5. Signposts of Innovation: A Review of Innovation Metrics

    May 2017 | Economics Program Working Paper Series

    This working paper gives an overview of approaches to innovation measurement and dives more deeply into the metrics which can help businesses to track, monitor, and assess innovation performance. The Signposts of Innovation framework includes technology, digitization, environmental and social sustainability, customer experience and branding, internal innovation networks, and external innovation ecosystems.

  6. Signposts of Innovation: Toward Better Innovation Metrics for Business—A Primer

    May 2017 | Key Business Issues

    Despite the importance of innovation, companies often lack a comprehensive framework to measure it. This report reviews approaches to measure innovation and presents a comprehensive, flexible framework to guide business decisions.

  7. Procurement at the Crossroads: How Digital Trends, Risks, and Value-Creating Opportunities Are Redefining the Role of Procurement in the Digital Age

    April 2017 | Research Report

    As technologies evolve, procurement’s added value will lie less in cost savings and more in strategic leadership. The future of procurement requires investing in critical competencies and key enablers to ensure competitive advantage in a digital age. 

  8. 30 Truths about Cybersecurity

    April 2017 | Conference KeyNotes

    There are two kinds of companies: those that have been hacked and those that don’t know it yet. Cyber risk is not just an IT concern, but a crucial business issue.

  9. Conference Board Human Capital in Review™: Future of Work (Vol. 1, No. 1, 2017)

    March 2017 | Human Capital in Review

    This series focuses on the Future of Work and how technology is transforming every aspect of work—and in the process, opening a Pandora’s box of complex issues for today’s human capital practitioners.

  10. Introducing the Connected Spender: The Digital Consumer of the Future (Executive Summary)

    February 2017 | The Demand Institute

    Reaching consumers through income-based approaches is an insufficient and outdated predictor of consumer spending. Our research defines a new concept, “connected spenders,” that better enables companies to effectively reach consumers who are ready and able to spend on goods and services.