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29 January 2026 / Report
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Copy LinkIn 2026, C-Suites’ top marketing priorities are customer experience, revenue growth, and brand building—all supported by AI.
learn moreThis report summarizes insights from the C-Suite Outlook 2026 on how chief marketing officers (CMOs) view external challenges and priorities, AI, and talent needs for growth—and how those views align with those of their C-Suite colleagues.
An earlier version of the 2026 C-Suite Outlook report contained an error in the analysis of responses related to priorities for AI. The updated report reflects the accurate findings. The correction results in a revised interpretation of how executives view their relative approaches to AI. We regret the error and appreciate the opportunity to ensure the integrity of the research.
Head of Research, Marketing & Communications Cente…
The Conference Board
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