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C-Suite Outlook

Today’s CMO: AI Savvy and Skills Focused

29 January 2026 / Report

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CEO Insight Minute: How Can Marketing Teams Delive…
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CEO Insight Minute: How Can Marketing Teams Deliver on Ambitious Growth Goals?

In 2026, C-Suites’ top marketing priorities are customer experience, revenue growth, and brand building—all supported by AI.

learn more

This report summarizes insights from the C-Suite Outlook 2026 on how chief marketing officers (CMOs) view external challenges and priorities, AI, and talent needs for growth—and how those views align with those of their C-Suite colleagues.

This report summarizes insights from the C-Suite Outlook 2026 on how chief marketing officers (CMOs) view external challenges and priorities, AI, and talent needs for growth—and how those views align with those of their C-Suite colleagues.

Author

Denise Dahlhoff, Ph.D.

Denise Dahlhoff, Ph.D. Denise Dahlhoff, Ph.D.

Director, M&C Research
The Conference Board

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