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A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.
The use of AI, especially its generative capabilities, has been advancing in marketing and communications, but AI’s unedited creative output can support brand differentiation only so much. This second benchmark report on marketers’ and communicators’ use of AI, based on a survey by The Conference Board in collaboration with Ragan Communications, underscores the need for humans to review and elevate AI’s creative output to ensure accurate, distinct, and on-brand content.
Economic Uncertainty Slows Marketing’s Impact
December 10, 2024
Marketers’ Satisfaction Remains High While Sense of Recognition Diverges
December 10, 2024
As the Dust Settles, Communicators Get Back to Business
December 10, 2024
Communications Remains Vital but Loses Steam
December 10, 2024
High Job Satisfaction Among CCOs Drives Productivity & Business Growth
December 10, 2024
Charts
Our AI and Automation Risk Index provides organizations a view of AI’s potential impacts across the job spectrum.
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Charts
A national AI framework must promote safety, security, and innovation.
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PRESS RELEASE
CED Provides Plan to Capitalize on AI While Safeguarding Against Its Risks
June 25, 2024
IN THE NEWS
Alex Heil on AI Electricity Demand
June 20, 2024
PRESS RELEASE
Report: The Rise of AI Threatens to Explode US Electricity
June 13, 2024
BRIEF
Companies Cannot Afford to Lag Behind on Implementing AI
May 08, 2024
IN THE NEWS
OpenAI’s Unique Setup Led to Governance Debacle
November 22, 2023
PRESS RELEASE
AI's Disinformation Capabilities Threaten Presidential Election—Highlighting Nee
September 26, 2023
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