June 28, 2023 | Report
What people seek on their vacation provides a window into their emotional, mental, and even physical needs. These insights can serve as input—at any time of the year and for companies beyond the travel sector. Marketing and employer branding strategies can offer delights, experiences, and sensations similar to those which people look for on vacation.
Insight for What’s Ahead: The June edition of the Consumer Confidence Survey® from The Conference Board shows that people across age groups want to have a good time with friends and family, escape daily routines, and enjoy good food. But there are differences: under 35-year-olds are particularly interested in meeting new people, improving their health/fitness, and learning something. Those between 35 and 54 value escaping their daily routine and enjoying good food the most.
Brands, retailers, and other consumer-facing businesses could provide offerings that emulate what people seek on vacations:
Similarly, HR professionals and internal communicators could craft employee benefit, engagement, and messaging plans to:
December 10, 2024 | Article