Sustainable Consumption in Asia: Why Is It Important, and Do Consumers Care?

This report presents findings from The Conference Board Global Consumer Confidence Survey, conducted in collaboration with Nielsen, on consumer attitudes towards sustainability. Our global survey covers more than 30,000 consumers in 64 markets. This Asia report analyzes and presents data for 14 Asian markets, each with a sample of 500 respondents, representative of the market’s online population by age and gender. The research yields insights on Asian consumers’ subjective perceptions, attitudes, preferences, and buying behaviors related to sustainability. For internationally operating businesses, consumer attitudes in Asia necessarily need to be viewed alongside those in other major markets. Because of the importance of Asia as a manufacturing export hub, changing attitudes towards sustainability of consumers in Europe, the United States, and elsewhere are also impacting local business and operating practices in Asia in a significant way.