US Consumers Want More Specific Sustainability Terms and More Detail
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Consumer Attitudes About Sustainability

US Consumers Want More Specific Sustainability Terms and More Detail

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Corporate sustainability can mean many things, and US consumers would prefer more specific wording, according to the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey. They also want more information, especially on work conditions.

Corporate sustainability can mean many things, and US consumers would prefer more specific wording, according to the 2,061 respondents to The Conference Board-Harris Poll Sustainability Insights Survey. They also want more information, especially on work conditions.

Trusted Insights for What’s Ahead®TM

Even if companies are committed to transparency and proactive communications to consumers, they still have to figure out how to effectively communicate for their messages to be received, understood, appreciated, and trusted. Plus, communications need to adhere to legal policies and avoid greenwashing. Communications around internal work conditions and policies need to align with the company’s HR and employer branding objectives and actual practices.

Consumers want companies to improve their sustainability communications
through more specific terms, information, and trustworthiness

  • Consumers are particularly intere

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

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