Changes in Consumers' Habits Related to Climate Change May Require New Marketing and Business Models
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Changes in Consumers' Habits Related to Climate Change May Require New Marketing and Business Models

October 26, 2022 | Report

More than two-thirds of Americans say they are now concerned about climate change, and a majority expect fellow Americans to be willing to change their consumption habits as a result. Consumers’ habit and lifestyle changes to help reduce the impacts of climate change will create both pressure and opportunities for companies to reassess their business models and marketing.

 
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AUTHOR

Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board


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