The Link Between Brand Value and Sustainability
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Authors:
Bahar Gidwani -
Publication Date:
October 2013 -
Report Number:
DN-V5N21-13
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The most important drivers of the correlation between a company’s brand strength and its sustainability performance appear to be how well a company treats its employees and how wide-reaching its environmental policies are. That the correlation increases over time suggests that consumers have become more aware of corporate social responsibility and sustainability performance.