How Do Age and Income Shape Reactions to Rising Prices?
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How Do Age and Income Shape Reactions to Rising Prices?

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Inflation has been a critical issue for companies providing goods and services over the last 12 months, and it will continue to be so for the next 12. Some categories have seen year-on-year price rises that have upset consumers to such an extent that purchasing behaviors are changing in both the short and long term. These behaviors must be factored into companies’ growth strategies, but differently in different sectors—especially where age and income play a part.

Inflation has been a critical issue for companies providing goods and services over the last 12 months, and it will continue to be so for the next 12. Some categories have seen year-on-year price rises that have upset consumers to such an extent that purchasing behaviors are changing in both the short and long term. These behaviors must be factored into companies’ growth strategies, but differently in different sectors—especially where age and income play a part.

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