The Knowledge Agency
Tim Powell is president of The Knowledge Agency® (TKA), a management research and consulting practice he founded in 1996. He is recognized as a thought leader and innovator in strategic intelligence and knowledge strategy.
Tim led a TKA team that served for more than a decade as outsourced competitive intelligence specialists for a global consumer packaged goods firm. He has also worked extensively with the health care and financial services industries. He developed the I-TRACK™ process to identify counterfeit products online for pharma and CPG corporations. His mission to increase the ROI of information led him to develop the Knowledge Value Chain® and other diagnostic frameworks used in a range of organizations.
Prior to entering private practice, Tim was Managing Director, Strategic Research for Find/SVP (now ORC International), a global business research network. He led teams that executed more than 250 engagements in data-driven marketing and strategy, primarily for financial services and information industry clients. His specializations included customer experience research and business process benchmarking.
Tim served as a Business Development Manager for PricewaterhouseCoopers, where he led the design and development of new businesses in the financial services and retail sectors. He co-founded the firm’s market intelligence function and helped develop a firmwide knowledge management system (REACH™). He created and led an initiative to apply information technologies and data analytics to the firm’s marketing, sales, and strategy processes. He developed and implemented proprietary software applications supporting client relationship management (RESPOND™) and win-loss analysis.
Tim began his consulting career with KPMG, where as a Senior Consultant he specialized in quantitative forecasting and predictive analytics. Among other client projects, he developed a 150-sector revenue model of the New York State economy that resulted in a published paper. He led firmwide initiatives in new business design and strategic planning.