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Consumers' Attitudes about Data Practices

This research explores consumers’ perceptions, preferences, sentiments, and behaviors when it comes to companies’ practices regarding the collection and usage of personal data. The findings are from The Conference Board® Global Consumer Confidence Survey, an online survey of almost 32,000 consumers in 63 markets, conducted in collaboration with Nielsen in January-February 2020. The sample includes 500 respondents per market, representative of each market’s online population by age and gender.


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