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In our report Connected Spenders: The Digital Consumer of the Future, we identified a trend: connected spenders are growing faster than the global middle class and spending more. By 2025, these consumers will account for half of global consumption.
U.S. connected consumers spend the most of all connected consumers. We forecasted this consumption to grow. Our March 2018 Consumer Confidence Survey, show more evidence of this trend. Consumers who make half or more of their purchases online rose to 26 percent, up from 21 percent a year ago, across all age and income groups (except those in their 60s or with annual household incomes under $35K). Notably, consumers aged 30 or younger rose to 43 percent, up from 35 percent. Even consumers in their 50s increased from 16 to 23 percent.
We project that Connected Spenders will account for $32 trillion in global consumer spending by 2025—but will exhibit unique demographics and behaviors around the world. We encourage you to get to know Connected Spenders better and learn how you can leverage this new source of growth.