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Key shifts every brand leader should understand
January 12, 2026 12:00 PM - 12:45 PM ET
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Copy LinkAs the digital ecosystem shifts from looking at what the search engine has found to trusting what AI has generated, how will this affect the way communicators and marketers manage the narrative that affects how customers and other stakeholders feel about their companies, their brands, their services, and their people?
We will hear insights from leaders in the space—Scott Payton, the CEO, and Georgia Barrett, the VP USA, of Bowen Craggs—and we will use their comments and your reactions in the chat to shape the questions we will ask on the GEO (Generative Engine Optimization) practices of CMOs and CCOs in the next round of our CMO+CCO Meter in February.
Please join us and shape the questions to which you need answers as agentic AI makes us reinvent the best practices in online marketing and reputation management.
Marketing & Communications Watch is a webcast connecting you to thought leaders who will help you and your company cut through the noise and make your voice heard. Add to that our statistically-based research and your business will have a playbook to guide you into the future.
We've put together some commonly asked questions to give you more information, webcast FAQs. If you still can't find an answer to your question, please contact the customer service team at +1 212 339 0345.
