The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

VIRTUAL EVENT

The Time is Now: Marketing Faces the Multicultural Majority

NOVEMBER 19, 2020

Welcome

Join us for the second in a four-part series called The Time is Now. During this program, we will explore the multicultural Generation Z and compare their customer values with those of their parents.

Using data from a recent survey conducted by the Culture Marketing Council (CMC), our expert panel will take a deeper dive into how brand loyalty and price intersect for Gen Z and how multi-cultural marketers should respond. 

By attending this webcast viewers will be able to:

  • Understand what customers value beyond price – and how the preferences of the multicultural majority are surprising
  • Learn how Gen Z and their parents become enthusiastic when price and other top values intersect
  • Discover how Gen Z evaluates brand engagement and how that differs from Millennials and Gen Xers at a similar age
  • Explore brand loyalty across different categories and how consumer discover brands on the path to purchase
  • Learn how cultural illiteracy can become offensive as it crosses racial/ethnic segments and why customers have broken up with an offending brand
  • Find out how brands that have taken calculated, controversial cultural stances, sure to offend some, have still grown their business

Who Should Attend: Marketing professionals, media professionals, compay and brand leaders, corporate communications professionals, public relations specialists, corporate brand experts.

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate