Benefits Communication and Employee Engagement: Building an Internal Brand that Grabs Attention

A compelling internal brand can elevate your total rewards strategy and boost employee engagement on a global scale. In this webinar, hear how we teamed up with tech giant AMD to develop actionable strategies that grab employee attention, drive participation in global benefits programs, and strengthen the organization’s culture. Tap into real-world examples and gain insights to maximize the impact of your total rewards initiatives through effective internal branding.

We’ll then learn from Bridget O’Meara, Vice President, Senior Consultant, at Segal Benz and Dana Shay, Global Benefits Director at AMD.

Learning Objectives:

• How to launch a unified internal brand that drives engagement

• The importance of selecting the right partner, with real insights from the six-step process implemented by Segal Benz that drove AMD’s success

• How leveraging a unified Total Rewards brand can help your organization support and amplify strategic initiatives, including benefits enrollment, time-off, and mental health programs launches

Who Should Attend: 

This session is ideal for benefits and compensation professionals and communicators with a vested interest in better engaging their workforces.

Keywords:

• Internal branding
• Employee engagement
• Total Rewards communications
• Getting noticed
• Benefits communications that stand out