DNA of Engagement: How Organizations Create and Sustain Highly Engaged Teams
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DNA of Engagement

DNA of Engagement: How Organizations Create and Sustain Highly Engaged Teams

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How do you know if your organization’s teams are highly engaged? And if they aren’t, how do you get them there and keep them there?

A surprising number of teams can’t actually explain their purpose or how it connects to wider business objectives. A well-defined purpose is one of the five essential components of an engaged team our research uncovered. In this report, we also describe effective strategies organizations including CarMax, Quicken Loans, and NASA use to keep their teams fired up and focused.

How do you know if your organization’s teams are highly engaged? And if they aren’t, how do you get them there and keep them there?

A surprising number of teams can’t actually explain their purpose or how it connects to wider business objectives. A well-defined purpose is one of the five essential components of an engaged team our research uncovered. In this report, we also describe effective strategies organizations including CarMax, Quicken Loans, and NASA use to keep their teams fired up and focused.

Executive Summary

Teams are a highly effective and economical way for organizations to become more fluid, agile, and efficient in response to constantly changing business needs. As a continuation of the research The Engagement Institute™ has conducted over the past five years, we now focus on engagement at the functional team level: the inherent characteristics of those that are highly engaged and best practices that help organizations foster high levels of team engagement. Of the many themes we heard through our surveys, interviews, focus groups, and discussions with engagement leaders, these four stand out as important to driving a team culture of engagement:

  1. Developing, communicating, and understanding team purpose is critical. Leaders must establish a strong team purpose and reinforce it daily. Why does the team exist? How do team goals drive the orga

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