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DNA of Engagement: How Organizations Create and Sustain Highly Engaged Teams—Implications for Asia

April 2019 | Publication

How do organizations with operations in Asia overcome cultural challenges to engage teams?

In Asia, companies face two unique cultural barriers that make it difficult for team members to report issues, raise concerns, or flag problems up the line: hierarchy or deference to authority is prevalent in almost all aspects of life, and appreciation for harmony is another cultural nuance that holds people back from expressing their ideas when potential conflict may arise. These cultural norms can hinder the development of agile teams. Learn how GE worked to overcome these issues to create “mission-based” teams.



Amanda Popiela

Researcher, Human Capital
The Conference Board

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Michelle Jing Li

Research Assistant, Human Capital
The Conference Board

Our Experts

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Rebecca L. Ray, PhD

Executive Vice President, Human Capital


Amanda Popiela

Researcher, Human Capital


Amy Ye

Researcher, Human Capital


Robin Erickson, PhD

Principal Researcher, Human Capital


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