The first quarter of 2018 indicates that deal activity continues at a vigorous pace. But not every deal happens (think of Kraft Unilever, PPG Akzo Nobel, and others). What makes a deal work? It’s not just about revenue synergies. The right leadership and serious attention to cultural alignment matter to help both acquirer and target find the third way that leads to success. Also take measures to retain employees, ensure integration merger office members aren’t fatigued, and integrate sales teams so they are ready to work on day one.