CMO Compensation: 2024 Edition
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CEO & Executive Compensation

A TCB Benchmarking Release

CMO Compensation: 2024 Edition

31 October 2024 / Report

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2024 sees the second-lowest number of chief marketing officers (CMOs) included in the disclosures of the top five highest-paid executives in big companies since 2018. This article explores how compensation for top marketers is evolving, using data from companies in the Russell 3000 and S&P 500 indexes.

Key Insights

  • The median total compensation for a CMO reported in the top five paid officers in S&P 500 companies is $5,003,000; in the Russell 3000, it is $1,917,000.
  • CMOs in the S&P 500 saw a 2.9% drop in median total compensation driven by bonuses and other incentives, while median total compensation for CMOs in the Russell 3000, where marketing is more likely to be handled by a single leader, rose by 12.8%.
  • The influence and importance of the CMO in the C-Suite might indicate that their compensation packages would be among those of the top five executives, but the data say this is not so.
  • The title “CMO” is most often found in customer-facing industries such as consumer discretionary.
  • Female CMOs in the Russell 3000 achieved a 2.2% higher compensation package than their male counterparts; compensation packages are gradually moving toward more emphasis on performance shares and salaries.

2024 sees the second-lowest number of chief marketing officers (CMOs) included in the disclosures of the top five highest-paid executives in big companies since 2018. This article explores how compensation for top marketers is evolving, using data from companies in the Russell 3000 and S&P 500 indexes.

Key Insights

  • The median total compensation for a CMO reported in the top five paid officers in S&P 500 companies is $5,003,000; in the Russell 3000, it is $1,917,000.
  • CMOs in the S&P 500 saw a 2.9% drop in median total compensation driven by bonuses and other incentives, while median total compensation for CMOs in the Russell 3000, where marketing is more likely to be handled by a single leader, rose by 12.8%.
  • The influence and importance of the CMO in the C-Suite might indicate that their compensation packages would be among those of the top five executives, but the data say this is not so.
  • The title “CMO” is most often found in customer-facing industries such as consumer discretionary.
  • Female CMOs in the Russell 3000 achieved a 2.2% higher compensation package than their male counterparts; compensation packages are gradually moving toward more emphasis on performance shares and salaries.

Authors

Paul Hodgson

Paul Hodgson Paul Hodgson

Senior Contributor, Governance, Governance & Susta…
ESGAUGE - ESG Intelligence & A…

Read Bio

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

Read Bio

Ivan Pollard

Ivan Pollard Ivan Pollard

Marketing & Communications Center Leader
The Conference Board

Read Bio

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