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Joining the Conversation

May 2015 | Executive Action Report

Not only is social media a wealth of market and crowd-sourcing insights, it is a way to develop target markets, share expertise, and build relationships with future customers. The costs and risks of not engaging on social media for fear of the unknown or fear of an intangible ROI are far greater than the nominal cost of maintaining a presence and creating a voice social media users can hear. This report details what individual companies are doing and the benefits they are reaping from not only surveying, but actively conversing on social media.



Stephanie Cady

Staff Writer, Research Editorial
The Conference Board


Our Experts


Bart van Ark

Managing Director and Principal Investigator


Charles Mitchell

Executive Director, Knowledge Content & Quality

Ray, Rebecca 120 x 120.jpg

Rebecca L. Ray, PhD

Executive Vice President, Human Capital


Ilaria Maselli

Senior Economist


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