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Disaster preparedness can be more cost efficient than disaster relief as it helps reduce the physical destruction and organizational disruptions resulting from natural disasters. Companies’ preparedness measures, such as increasing the resiliency and capacity of their nonprofit/NGO partners, can enable affected businesses and communities to get up and running again more quickly, thereby increasing the impact of grant making. Preparedness measures also signal to stakeholders that a company has an informed and comprehensive approach to responding to natural disasters.
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