CMO+CCO Meter

Trusted Insights for What’s Ahead^®

• Recognition dips slightly as perceived business impact declines. The Meter detects a slight decline in impact, and this drives a decline in feeling happy about the recognition the team receives. This comes at the same time as a double-digit drop in CCOs feeling well equipped for driving business impact in the next six months, indicating challenges continuing with the turbulent environment.
• Leading communications is tough for the few. The majority of CCOs remain very happy in their work. However, 10% of communications leaders say they are unhappy in their work, and this has a very high correlation w