Communicators’ Concerns Over Resources Are Rising
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CMO+CCO Meter

A recurring tracker of marketing and communications leaders’ sentiment as to the impact they are having on their businesses and the value they are creating.

CMO+CCO Meter, June 2025: Communications’ Resources

Disruption is hard to predict but important to plan for, and this has become a skill of the modern communications team, one that is being put to the test in 2025. The ongoing tariff typhoon and “big” acts will certainly raise challenges in the second half of the year. Having the right resources is critical to managing these volatile conditions to create the culture and narrative for sustainable growth and corporate stability.

Communicators’ Concerns Over Resources Are Rising

July 21, 2025

CMO+CCO Meter, June 2025: Communications’ Resources

Disruption is hard to predict but important to plan for, and this has become a skill of the modern communications team, one that is being put to the test in 2025. The ongoing tariff typhoon and “big” acts will certainly raise challenges in the second half of the year. Having the right resources is critical to managing these volatile conditions to create the culture and narrative for sustainable growth and corporate stability.

Trusted Insights for What’s Ahead®

  • What’s ahead is concerning chief communications officers (CCOs). In the latest CMO+CCO Meter survey, we see a warning signal as CCOs’ sentiments of being well equipped for the demands of the business in the next six months take a dip: feeling well equipped with tools, teams, and budgets all declined by double digits.
  • Is optimism over AI tools cooling a little? Just three months ago, CCOs were feeling positive about their tools and their team. Anecdotally, there is still work to be done to see the return on investment (ROI) in these tools. While CCOs are saving time, they are beginning to seek more quality, insight, and predictive capabilities to help with what lies ahead.
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Author

Ivan Pollard

Ivan Pollard

Marketing & Communications Center Leader

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