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Consumers Attitudes' About Data Practices in Asia-Pacific

Customer data can be a gold mine for marketers—but how can both marketers and consumers best benefit? This research explores Asian consumers’ perceptions, preferences, sentiments, and behaviors when it comes to company practices regarding the collection and usage of personal data.
  
The findings are from The Conference Board® Global Consumer Confidence Survey, an online survey of almost 32,000 consumers in 63 markets, conducted in collaboration with Nielsen in February 2020. The following Asia-Pacific markets are included in the analysis: Australia, Hong Kong, India, Indonesia, Japan, Malaysia, New Zealand, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The sample includes 500 respondents per market, representative of each market’s online population by age and gender.
  
This research is a collaboration between The Conference Board and Nielsen to address a timely and pressing topic of broad interest to business and policy audiences.


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