US Consumers May Embrace Corporate Messages About Saving Food, Water, and Air
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US Consumers May Embrace Corporate Messages About Saving Food, Water, and Air

11 April 2024 / Quick Take

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When it comes to corporate environmental activities, US consumers care particularly about reducing food waste, water contamination, and air pollution.

When it comes to corporate environmental activities, US consumers care particularly about reducing food waste, water contamination, and air pollution.

While reduction efforts lead the ranking of valued environmental activities, increase efforts relating to recycling, renewable energy, and planting trees also ranked highly

Note: Based on 3,000 US respondents
Source: Consumer Confidence Survey®, The Conference Board, February 2024

 

Trusted Insights for What’s Ahead® ™

  • Reducing food waste leads consumers’ priorities. Given food price inflation and greater awareness of both food waste and need (in 2022,

Author

Denise Dahlhoff, PhD

Denise Dahlhoff, PhD Denise Dahlhoff, PhD

Director, Marketing & Communications Research
The Conference Board

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