The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 
The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes

In 2008, the University of Massachusetts-Dartmouth Center for Marketing Research released one of the first studies on social media adoption among the Fortune 500 and has repeated that study every year since. Initially only focusing on the use of blogs, the study has been expanded over the years to include the use of Twitter and Facebook, as well as other popular social media platforms and tools (Google+, Instagram, YouTube, Pinterest, and Foursquare), business networking platforms (LinkedIn and Glassdoor), and indicators of engagement such as the number of Twitter followers and Facebook “likes.”

This report was originally distributed by the Society for New Communications Research, which officially merged with The Conference Board in January 2016.

Support Our Work

Support our nonpartisan, nonprofit research and insights which help leaders address societal challenges.

Donate

OTHER RELATED CONTENT

RESEARCH & INSIGHTS

Customers Are Changing, and So Should Marketing

Customers Are Changing, and So Should Marketing

May 08, 2020 | Executive Summary

US Fiscal Health—Is There Life after Debt?

US Fiscal Health—Is There Life after Debt?

February 20, 2020 | Committee for Economic Development

Ad Industry Chaos: How Did We Get Here?

Ad Industry Chaos: How Did We Get Here?

January 16, 2020 | Publication

WEBCASTS

CONFERENCES & EVENTS

Global Horizons

Global Horizons

March 23 - 24, 2021 | (Holborn, London)

2020 Corporate Communications Conference

2020 Corporate Communications Conference

December 09 - 10, 2020 | (New York City, NY)

AI for Enterprise Marketing

AI for Enterprise Marketing

October 15, 2020 | (New York, NY)

Internal Communications Seminar

Internal Communications Seminar

July 14 - 15, 2020 | (, )

COUNCILS

BLOGS

PRESS RELEASES & IN THE NEWS