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Corporate giving has changed. Companies used to show they cared by writing checks or holding charity golf tournaments. Today, they are more likely to engage in long-term volunteer projects and community or even global initiatives aimed at improving lives. Why the change?
It’s a response to the public, which is asking tough questions about the role of business, and to millennials, who want work for companies with a societal mission. Strategic social initiatives also reflect a simple reality of global business: a company’s business is only as safe and prosperous as the communities and countries in which it operates.