The Conference Board uses cookies to improve our website, enhance your experience, and deliver relevant messages and offers about our products. Detailed information on the use of cookies on this site is provided in our cookie policy. For more information on how The Conference Board collects and uses personal data, please visit our privacy policy. By continuing to use this Site or by clicking "OK", you consent to the use of cookies. 

VIRTUAL EVENT

Marketing & Communications Watch: How Procter & Gamble Uses Corporate Venturing to Boost Innovation

SEPTEMBER 01, 2020

Welcome

How can a corporation that has grown large stay agile and innovative? How can it detect emerging trends and embrace them – or even challenge them – especially when these trends are outside the business’s core competencies?

Consumer global goods giant, P&G, is among several large corporations meeting this strategic challenge by experimenting with the innovative approach of corporate venturing - becoming an investor in the new business ideas others develop.

Chetan Parekh, Senior Brand Director & Innovation Portfolio Leader at P&G Ventures, will join this program to discuss the strategic rationale and practical execution of this approach.

By attending this webcast, viewers will be able to:

  • Understand how corporate venturing (cv) can help one's corporation innovate
  • Discover the opportunities and challenges in organizing for and executing cv
  • Learn how to measure success, handle failure, and successfully evolve one's cv strategies

Who Should Attend: Corporate and category leaders, innovation managers (marketing, R&D, finance), and brand managers

UPCOMING MARKETING & COMMUNICATIONS WATCH WEBCAST
Marketing & Communications Watch

Marketing & Communications Watch

August 26, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

October 28, 2021 11:00 AM ET [11:00] (New York)

Marketing & Communications Watch

Marketing & Communications Watch

December 06, 2021 11:00 AM ET [11:00] (New York)

Support Our Work

Support our nonpartisan, nonprofit research and insights that help leaders address societal challenges.

Donate